This month’s coaching was focused on coaching the teams in
the prototype phase of their social innovation projects. Some teams has
advanced from the last coaching session, and brought evidence of their
prototype, some teams were already preparing a second prototype and other teams
continued to revisit their insight and revise their projects. This was the last
coaching session before the teams present to a panel at KX which will include among
others, Ashoka, GSSE, and potential funders.
Currently in between the prototype and feedback stage, Go
Grey is continuing to develop their project from where they left off at the
last coaching session. Since then, they have coordinated their second meeting
in which the owner of the AGV, all the bus drivers, the middle men, Aj.
Parinya, and the various other stakeholders have attended. They plan on
studying how to change behavior, creating a story board for their video, andcontacting the production team. The next step they need to do in order to move
on with their idea, is to research how to create a successful PR campaign.
This team has learned a valuable lesson from failure in this
past month. After the team surveyed 50 random and diverse students at a Thammasat
library, the team concluded that there was not a demand for their initial idea.
They concluded that students are willing to pay the high prices, the reason
being that the tutors are the student’s teachers and therefore the practice
exams are accurate and they trust that using the current resource will improve
The valuable lesson is: never assume the need of the
community, always need input from community.
The team will continue to focus on education. They have
decided to focus on high school education.
This team has decided to take their project in a different
direction. The team noticed that there is a problem with the safety of bicyclists
at Thammasat University. So they have switched from partnering with the
children’s orphanage and making papier-mâché “fireballs” to joining the various
campaigns (including Green University and Bikey) to improve the biker’s safety
on campus. The team’s new idea is to create papier-mâché helmets, these willbe
more affordable and therefore students should be willing and able to purchase
them. The team’s next step is to research more the feasibility of creating a
safe and standard papier-mâché helmet. They need to collect more insight. And
then they must find an expert which can redesign, engineer and test a feasible
Take a Look has been further developing their prototype.
After various surveys to 200 people, they have come up with a prototype that is
a transparent bin with four sections, one for Packages, Bottles, Paper, and General, color coded and with shapes.
They are working on further improving the prototype from more user feedback,
creating a Facebook page, and creating a partnership with Trash to Crash and TU
In the past month, Green Clean has conducted a competitor
analysis in which they identified the existing apps weaknesses and where they
gain their competitive advantage against the existing apps, including Wongnai,
Four Square, and iPick. They have pinpointed their competitive advantage to be
in providing the only app focused on eco products and services, small data
storage in order for users to access data in less time, and having the app
available in Thai, English, Korean, and Chinese. Green Clean has started
creating a design for the app prototype, and their next steps include getting
customer feedback to further develop their prototype.
In the last coaching session, SE Shop decided to focus their
goal on making student’s customers of SE products by finding Social Enterprise
products that meet TU student needs. They have obtained information about the
student’s budgets, and now need to gather more student insight to then analyze
and combine that information in order to identify 3-5 social enterprise
products they should sell on campus.
Social Exchange has a prototype website for their database
up and under development. They are working on making the design user friendly
and easy to operate. The goal is for this website database to be used by social
enterprises, people interested in discovering SE’s in Thailand, and people
looking to support social enterprises. They need to continue their research on
SE’s in order to add to the database, and need to get user feedback to make the
web layout to make it more user friendly.
Now, the teams have one month left to test their final
prototypes. On April 28th from 10:00-12:00, the teams will present
their Social Innovation project at the Knowledge Exchange for Innovation Center
(KX). Panelists will be there
to provide positive comments in order for the teams to further improve their
next prototype. Panelists are also invited to connect the teams to potential
investors who wish to support their project.